When I awoke one morning in 2017 with this concept in my alleged brain (along with Chicago’s “Beginnings,” from the top), I popped up and immediately wrote a 7-page, single-spaced treatise outlining the idea in excruciating detail.

Naw. I’m not going to do that to you. Or to me again.

It’s been my experience that if I can’t explain a concept in at most a few simple paragraphs, it means I don’t yet fully understand it myself. So, after four years of “boiling it down,” here’s the “shorter memo.”

We find ourselves in a Post Fact-Post Truth World. Folks have now granted themselves the right to accept as fact any self-serving fantasy they prefer. They also have given themselves similar license to reject any established, discernible fact that in any way makes them uncomfortable.

Facts and truth are not only ignored. They are openly disdained.

That can’t be a good thing. That’s bad for business.
Left unchecked, this insanity will prove our undoing. I choose not to be “undone.”

The 21st Century is now doing a pretty solid impression of the 15th.

Oh, just hell no.